About Us
An independent look at modern life in Canada
storyfrontry.org is an editorial publication exploring the people, places, photography and conversations that make up everyday life across Canada.
Who we are
storyfrontry.org was founded to document the ordinary and extraordinary moments of life in Canada — the neighborhoods people grew up in, the jobs they wake up for and the communities they help hold together. We are not affiliated with any government body, political party, major news network or corporation. Our reporting is produced independently by our own writers, photographers and video producers.
Every feature begins with time spent in the field: a conversation over coffee, an afternoon in someone's workshop, a morning on a fishing dock. We believe documentary photography and patient interviewing tell a more honest story than headlines built to generate outrage or alarm.
Our Mission
Stories about the life happening around us
storyfrontry.org exists to document everyday life in Canada with care and curiosity — the people we pass on the street, the neighborhoods we grew up in and the quiet moments that rarely make headlines but shape how we actually live.
- Independently produced editorial content
- Clearly labeled advertising and sponsorships
- Original interviews and documentary photography
- Coverage from communities across Canada
Our Approach
How we put a story together
On-the-Ground Reporting
Our writers visit the people and places they cover rather than working from a distance.
Documentary Photography
Every feature is shot by a photographer embedded with the story, not stock imagery.
In-Depth Interviews
We let subjects speak at length, in their own words, with context rather than soundbites.
Careful Fact-Checking
Details, names and dates are verified before publication, with corrections issued openly.
Transparent Sponsorships
Advertising and sponsored content are always clearly labeled and kept separate from reporting.
Reader-First Design
Long-form stories are built for reading, not for maximizing clicks or scroll time.
Our Values
What guides our work
Editorial Independence
Our reporting decisions are made by our editorial team, never by advertisers or sponsors.
Transparency
Sponsored content, affiliate links and advertising are always clearly labeled as such.
Human Curiosity
We approach every story with genuine curiosity about the people and places we cover.
Our Team
The people behind storyfrontry.org
Margaret Chen
Editor-in-Chief
Marcus Bellamy
Lead Photojournalist
Yuki Tanaka
Staff Writer
Daniel Whitefeather
Video Producer